Barbara Minto



Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. First published in book form more than 40 years ago, its lessons are still taught at Embark. The countless courses Barbara has taught on the subject have made it, for many, practically synonymous with structure. “The pyramid is a tool to help you find out what you think,” she says. “The great value of the technique is that it forces you to pull out of your head information that you weren’t aware was there, and then helps you to develop and shape it until the thinking is crystal clear. Until you do that, you can’t make good decisions on slides or video.”